{"product_id":"fat-detection-jean-pierre-montmayeur-9781420067750","title":"Fat Detection: Taste, Texture, and Post Ingestive Effects","description":"\u003cp\u003e\u003cstrong\u003ePresents the State-of-the-Art in Fat Taste Transduction\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA bite of cheese, a few potato chips, a delectable piece of bacon - a small taste of high-fat foods often draws you back for more. But why are fatty foods so appealing? Why do we crave them? \u003cstrong\u003eFat Detection: Taste, Texture, and Post Ingestive Effects\u003c\/strong\u003e covers the many factors responsible for the sensory appeal of foods rich in fat. This well-researched text uses a multidisciplinary approach to shed new light on critical concerns related to dietary fat and obesity. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOutlines Compelling Evidence for an Oral Fat Detection System\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReflecting 15 years of psychophysical, behavioral, electrophysiological, and molecular studies, this book makes a well-supported case for an oral fat detection system. It explains how gustatory, textural, and olfactory information contribute to fat detection using carefully designed behavioral paradigms. The book also provides a detailed account of the brain regions that process the signals elicited by a fat stimulus, including flavor, aroma, and texture.\u003c\/p\u003e\u003cp\u003eThis readily accessible work also discusses: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe importance of dietary fats for living organisms\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eFactors contributing to fat preference, including palatability\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eBrain mechanisms associated with appetitive and hedonic experiences connected with food consumption\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ePotential therapeutic targets for fat intake control\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eGenetic components of human fat preference\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNeurological disorders and essential fatty acids\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eProviding a comprehensive review of the literature from the leading scientists in the field, this volume delivers a holistic view of how the palatability and orosensory properties of dietary fat impact food intake and ultimately health. \u003cstrong\u003eFat Detection \u003c\/strong\u003erepresents a new frontier in the study of food perception, food intake, and related health consequences.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean-Pierre Montmayeur,Johannes Le Coutre\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1420067753\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781420067750\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 644\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 12\/01\/2009 pg. 68","brand":"Jean-Pierre Montmayeur","offers":[{"title":"Hardcover","offer_id":48088200970495,"sku":"9781420067750","price":265.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f0b3a665-98fa-4e6b-8854-553f097eef7f.jpg?v=1769103617","url":"https:\/\/www.whiterainbookhouse.com\/products\/fat-detection-jean-pierre-montmayeur-9781420067750","provider":"WR Book House","version":"1.0","type":"link"}