{"product_id":"fatal-words-steven-cushing-9780226132013","title":"Fatal Words: Communication Clashes and Aircraft Crashes","description":"On March 27, 1977, 583 people died when KLM and Pan Am 747s collided on a crowded, foggy runway in Tenerife, the Canary Islands. The cause, a miscommunication between the pilot and the air traffic controller. The pilot radioed, \"We are now at takeoff,\" meaning that the plane was lifting off, but the tower controller misunderstood and thought the plane was waiting on the runway. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eFatal Words, \u003c\/i\u003e Steven Cushing explains how miscommunication has led to dozens of aircraft disasters, and he proposes innovative solutions for preventing them. He examines ambiguities in language when aviation jargon and colloquial English are mixed, when a word is used that has different meanings, and when different words are used that sound alike. To remedy these problems, Cushing proposes a visual communication system and a computerized voice mechanism to help clear up confusing language. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFatal Words\u003c\/i\u003e is an accessible explanation of some of the most notorious aircraft tragedies of our time, and it will appeal to scholars in communications, linguistics, and cognitive science, to aviation experts, and to general readers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Cushing\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0226132013\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780226132013\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Chicago Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.52h x 5.51w x 0.60d","brand":"Steven Cushing","offers":[{"title":"Paperback","offer_id":43913421783295,"sku":"9780226132013","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_ed3bff51-8e3a-4316-866c-f26006fed5be.jpg?v=1680620320","url":"https:\/\/www.whiterainbookhouse.com\/products\/fatal-words-steven-cushing-9780226132013","provider":"WR Book House","version":"1.0","type":"link"}