{"product_id":"feel-something-patrick-timmons-9781637306284","title":"Feel Something: How to Embrace Empathy and Build Trust With Your Audience","description":"\u003cp\u003eHow can you market to someone if you don't know how they feel?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFeel Something\u003c\/em\u003e is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers clear tactics to implement Empathy Marketing throughout the entire buyer journey.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey. You'll read stories from incredible business leaders such as...\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaniel Pink with his thoughts on empathy and influence\u003c\/li\u003e\n\u003cli\u003eThe Social Media Manager of Velveeta Cheese and how he implements empathy into their social presence\u003c\/li\u003e\n\u003cli\u003eThe Head of Google's social lab on how they listen to the world's emotions and acts with empathy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou will love this book if you are a marketer, social media manager, product marketer, or CMO who wants to deepen connections with your audience and create meaningful work. Learn how to look at traditional marketing and audience growth in a new way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patrick Timmons\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637306288\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637306284\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Degree Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Patrick Timmons","offers":[{"title":"Hardcover","offer_id":43994779025663,"sku":"9781637306284","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0684ba46-8edf-46f2-b711-ad2ba4597b4c.jpg?v=1683332136","url":"https:\/\/www.whiterainbookhouse.com\/products\/feel-something-patrick-timmons-9781637306284","provider":"WR Book House","version":"1.0","type":"link"}