{"product_id":"feeling-colour-bregt-lameris-9781805111702","title":"Feeling Colour: Chromatic Embodiment in Film Culture, 1950s-1960s","description":"\u003cp\u003eThe shift from monochrome to coloured motion picture famously provided moviegoers the dazzling opportunity to more fully engage their senses, all the while opening new modes of affective possibilities for filmmakers. Set against the intersection of media studies, emotion theory, biology, and digital humanities, Feeling Colour: Chromatic Embodiment in Film Culture (1950s-1960s) delves into the role colour played in the oft-fraught relationship between cinema and its audiences. This transnational analysis of an extensive range of midcentury cinematography examines the multilayered effects which extend beyond the silver screen, offering a high-level theoretical elaboration and in-depth historical exploration of both experimental and mainstream movies. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLameris takes an interdisciplinary perspective, examining the different ways colour creates-or was believed to create-embodied reactions. From perception theory and 'putting the nerves in motion', to colour psychology and how to 'steer' the spectator, to cross-modal perception (or 'synaesthesia'), Lameris asks how how colours and feelings in film are entangled in the colour cultures, discourses and beliefs of a particular historical context. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith its influential cultural scholarly contribution and accessible writing style, this book will delight both students and specialists in film and media studies. In addition, those interested in the history and use of color in advertising, neuroscience, gender studies, and emotion will find the book engaging and useful.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bregt Lameris\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1805111701\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781805111702\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Open Book Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.84d","brand":"Bregt Lameris","offers":[{"title":"Paperback","offer_id":46927908176127,"sku":"9781805111702","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_adba9ebb-fa1d-4c07-8f24-0a959e6c1893.jpg?v=1749373343","url":"https:\/\/www.whiterainbookhouse.com\/products\/feeling-colour-bregt-lameris-9781805111702","provider":"WR Book House","version":"1.0","type":"link"}