{"product_id":"fighting-churn-with-data-carl-s-gold-9781617296529","title":"Fighting Churn with Data","description":"\u003cp\u003eChurn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eDon't let your hard-won customers vanish from subscription services, taking their money with them. In \u003ci\u003eFighting Churn with Data \u003c\/i\u003eyou'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e- Identifying processes suited to machine learning\u003c\/p\u003e \u003cp\u003e- Using machine learning to automate back office processes\u003c\/p\u003e \u003cp\u003e- Seven everyday business process projects\u003c\/p\u003e \u003cp\u003e- Using open source and cloud-based tools\u003c\/p\u003e \u003cp\u003e- Case studies for machine learning decision making\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eFor readers with basic data analysis skills, including Python and SQL.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carl Gold\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 161729652X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781617296529\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Manning Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 375\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.30w x 0.90d","brand":"Carl Gold","offers":[{"title":"Paperback","offer_id":43983082225919,"sku":"9781617296529","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7f663818-0ad0-41b4-8a11-53c17ddeb25b.jpg?v=1683264576","url":"https:\/\/www.whiterainbookhouse.com\/products\/fighting-churn-with-data-carl-s-gold-9781617296529","provider":"WR Book House","version":"1.0","type":"link"}