{"product_id":"find-your-market-tienne-garbugli-9781777160487","title":"Find Your Market: Discover and Win Your Product's Best Market Opportunity","description":"A short, practical guide showing you how to find the right market for your product or innovation\u003cbr\u003eThe market a startup chooses to pursue has a significant influence on its odds of finding success. \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePick \u003cb\u003ea strong market\u003c\/b\u003e\u003c\/i\u003e with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. \u003ci\u003ePick the wrong market\u003c\/i\u003e, and everything will feel like a slug... \u003cp\u003e\u003c\/p\u003eYou'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated... \u003cp\u003e\u003c\/p\u003eIn spite of the importance of picking the right market, entrepreneurs spend little to no time thinking through their market strategy. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eUnsurprisingly\u003c\/i\u003e, \u003cb\u003e73% of startups enter the wrong market, \u003ci\u003e first\u003c\/i\u003e\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eThat's time they waste, runway they lose, and opportunities that are suddenly off the table. \u003cp\u003e\u003c\/p\u003eDeciding which customers to target should never be an afterthought.Learn to identify the right market for your innovation, every time\u003cbr\u003e\u003ci\u003eFind Your Market\u003c\/i\u003e will show you how to: \u003cul\u003e\n\u003cli\u003eFlesh out the core value of your product or innovation\u003c\/li\u003e\n\u003cli\u003eIdentify promising market opportunities derived from the unique strengths of your technology\u003c\/li\u003e\n\u003cli\u003eStrategically evaluate the most promising market opportunities\u003c\/li\u003e\n\u003cli\u003eGain conclusive evidence that a market is worth committing to\u003c\/li\u003e\n\u003cli\u003eMold your positioning and go-to-market strategies to get the growth engines going\u003c\/li\u003e\n\u003cli\u003eEvaluate the market or customer fit on an on-going basis\u003c\/li\u003e\n\u003cli\u003eIdentify expansion market opportunities to keep the growth going\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIt's everything you need to make great market selection decisions.Find Your Market was written for: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDeep Tech or Frontier Entrepreneurs\u003c\/b\u003e: Founding teams with unique technologies, ideas, or inventions that can be valuable to dozens of different types of users or organizations. The upside of each market opportunity may vary greatly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSolution-First Startups\u003c\/b\u003e: Founders that may have already built a full product, or large parts of a product, and that are now looking for greater traction or early customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTechnology-push firms\u003c\/b\u003e: Technology-push organizations like Technology Transfer Offices (TTOs) or Research Commercialization Offices tasked with the direct or indirect commercialization of inventions and research findings.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e ﾉtienne Garbugli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1777160480\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781777160487\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Etienne Garbugli\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"ﾉtienne Garbugli","offers":[{"title":"Paperback","offer_id":44311187652863,"sku":"9781777160487","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e50a1fc0-7f45-415c-a2d9-a66a6f47f981.jpg?v=1695721512","url":"https:\/\/www.whiterainbookhouse.com\/products\/find-your-market-tienne-garbugli-9781777160487","provider":"WR Book House","version":"1.0","type":"link"}