{"product_id":"find-your-market-tienne-garbugli-9781778074080","title":"Find Your Market: Discover and Win Your Product's Best Market Opportunity","description":"A short, practical guide showing you how to find the right market for your product or innovation\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe market a startup chooses to pursue has a significant influence on its odds of finding success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePick \u003c\/em\u003e\u003cstrong\u003e\u003cem\u003ea strong market\u003c\/em\u003e\u003c\/strong\u003e with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. \u003cem\u003ePick the wrong market\u003c\/em\u003e, and everything will feel like a slug...\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated...\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn spite of the importance of picking the right market, entrepreneurs spend little to no time thinking through their market strategy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUnsurprisingly\u003c\/em\u003e, \u003cstrong\u003e73% of startups enter the wrong market, \u003cem\u003e first\u003c\/em\u003e\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThat's time they waste, runway they lose, and opportunities that are suddenly off the table.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDeciding which customers to target should never be an afterthought.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eLearn to identify the right market for your innovation, every time\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFind Your Market\u003c\/em\u003e will show you how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFlesh out the core value of your product or innovation\u003c\/li\u003e\n\u003cli\u003eIdentify promising market opportunities derived from the unique strengths of your technology\u003c\/li\u003e\n\u003cli\u003eStrategically evaluate the most promising market opportunities\u003c\/li\u003e\n\u003cli\u003eGain conclusive evidence that a market is worth committing to\u003c\/li\u003e\n\u003cli\u003eMold your positioning and go-to-market strategies to get the growth engines going\u003c\/li\u003e\n\u003cli\u003eEvaluate the market or customer fit on an on-going basis\u003c\/li\u003e\n\u003cli\u003eIdentify expansion market opportunities to keep the growth going\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt's everything you need to make great market selection decisions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eFind Your Market was written for: \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Tech or Frontier Entrepreneurs\u003c\/strong\u003e: Founding teams with unique technologies, ideas, or inventions that can be valuable to dozens of different types of users or organizations. The upside of each market opportunity may vary greatly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolution-First Startups\u003c\/strong\u003e: Founders that may have already built a full product, or large parts of a product, and that are now looking for greater traction or early customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology-push firms\u003c\/strong\u003e: Technology-push organizations like Technology Transfer Offices (TTOs) or Research Commercialization Offices tasked with the direct or indirect commercialization of inventions and research findings.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e ﾉtienne Garbugli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1778074081\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781778074080\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Etienne Garbugli\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"ﾉtienne Garbugli","offers":[{"title":"Paperback","offer_id":44311134830847,"sku":"9781778074080","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7bbf03b4-2344-42df-9027-ff0e598f2151.jpg?v=1695721246","url":"https:\/\/www.whiterainbookhouse.com\/products\/find-your-market-tienne-garbugli-9781778074080","provider":"WR Book House","version":"1.0","type":"link"}