{"product_id":"finding-brand-tisha-r-oehmen-9780615876023","title":"Finding Brand: The Brand Book Tutorial","description":"Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don't have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, it's about \u003ci\u003eFinding Brand\u003c\/i\u003e. The brand book is the quintessential guidebook that will help a business create alignment to reach its goals. A brand book should be more than just a marketing department tool. It should be the guiding internal document that guides employees and stakeholders in every action. It should be the culmination of all internal and external thinking; it should be a business's tangible representation of all that makes your business unique and special. In \u003ci\u003eFinding Brand: The Brand Book Tutorial\u003c\/i\u003e, Tisha Oehmen teaches you how to explore and craft your brand, write your brand book, share it with key stakeholders, and to use it to protect your brand. This step-by-step tutorial will help you explore your brand and ensure that it doesn't get cheated on and that your business succeeds.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tisha R. Oehmen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615876021\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615876023\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Paradux Media Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.38d","brand":"Tisha R. Oehmen","offers":[{"title":"Paperback","offer_id":48998592053503,"sku":"9780615876023","price":12.49,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/finding-brand-tisha-r-oehmen-9780615876023","provider":"WR Book House","version":"1.0","type":"link"}