{"product_id":"fintech-strategy-p-vel-reyes-mercado-9783030539443","title":"Fintech Strategy: Linking Entrepreneurship, Finance, and Technology","description":"\u003cp\u003eThis book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P疱el Reyes-Mercado\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 303053944X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030539443\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.56d","brand":"P疱el Reyes-Mercado","offers":[{"title":"Hardcover","offer_id":43943030423807,"sku":"9783030539443","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_87cb431e-26ef-4126-bc70-07b061244ea1.jpg?v=1681495809","url":"https:\/\/www.whiterainbookhouse.com\/products\/fintech-strategy-p-vel-reyes-mercado-9783030539443","provider":"WR Book House","version":"1.0","type":"link"}