{"product_id":"fire-your-publicist-ed-zitron-9780989608060","title":"Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous","description":"\u003cp\u003eYou make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?\u003c\/p\u003e\u003cp\u003eIndustry veteran Ed Zitron's follow-up to his best-selling public relations bible \u003cem\u003eThis Is How You Pitch\u003c\/em\u003e will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day to day life.\u003c\/p\u003e\u003cp\u003eFed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including: \u003c\/p\u003e\u003cp\u003e- How to pitch anything to any audience, from bloggers to the board room.\u003c\/p\u003e\u003cp\u003e- Using social media the right way, without wasting time, money or energy on the wrong tools and methodologies.\u003c\/p\u003e\u003cp\u003e- Becoming a master networker without breaking a sweat.\u003c\/p\u003e\u003cp\u003e- Getting to know the media - and how to work with them to get yourself noticed.\u003c\/p\u003e\u003cp\u003e- Navigating your way through difficult situations, from insignificance to armageddon.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ed Zitron\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0989608069\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780989608060\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ezpr\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Ed Zitron","offers":[{"title":"Hardcover","offer_id":45896512897279,"sku":"9780989608060","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_80489f11-66ac-424c-88e6-2f5c24391b81.jpg?v=1721371602","url":"https:\/\/www.whiterainbookhouse.com\/products\/fire-your-publicist-ed-zitron-9780989608060","provider":"WR Book House","version":"1.0","type":"link"}