{"product_id":"firebrand-joshua-knelman-9780735243835","title":"Firebrand: A Tobacco Lawyer's Journey","description":"\u003cb\u003e\u003cb\u003e\"You'll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!\"\u003cbr\u003e\u003cb\u003e--Margaret Atwood, via Twitter\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eMad Men meets \u003ci\u003eBad Blood\u003c\/i\u003e in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes shouldn't even have been available as a mass market product...\"\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIt's the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isn't until his second interview that the product the company produces is revealed to him: cigarettes. Possibly the most controversial consumer product in human history: seductive, addictive, and deadly--yet completely legal. Over the next decade, he travels the world as he works as legal counsel to help successfully market cigarettes in dozens of countries. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eFirebrand\u003c\/i\u003e ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies--the target of increasingly intense anti-smoking campaigns and government regulations, including the 1964 Surgeon General's Report and 200-billion-dollar debt of the 1998 Master Settlement Agreement--continue to pivot and thrive in the 21st century, inhaling profits from their one billion smokers worldwide. \u003cp\u003e\u003c\/p\u003e As \u003ci\u003eMad Men\u003c\/i\u003e did for the alcohol-fueled, oversexed, corrupt world of New York advertising, \u003ci\u003eFirebrand\u003c\/i\u003e does for the even more despised world of big tobacco, in an addictive, behind-the-scenes piece of storytelling. The lawyer's work takes him from manufacturing factories to hocking \"sticks\" at UK corner store counters; from tacky resorts in Spain and pirate city-states to luxury hotels and Grand Prix events across European and Asian cities. A contemporary tale of our ambiguous times, told with character-based drive and dry humour, \u003ci\u003e Firebrand\u003c\/i\u003e is a grand tour of the compelling paradoxes of globalization and corporate culture, shrink-wrapped in an engrossing narrative of a morally dubious yet completely legal enterprise. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003cb\u003e\"This is storytelling at its best. Wry observation, compelling narrative, fascinating characters, page-turning writing, and an age-old question driving it all...\u003ci\u003e\"\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e--Joel Bakan, author of\u003c\/b\u003e \u003ci\u003e\u003cb\u003e\u003ci\u003eThe New Corporation: How 'Good' Corporations are Bad for Democracy\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joshua Knelman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0735243832\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780735243835\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Books Canada\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Joshua Knelman","offers":[{"title":"Paperback","offer_id":46685783228671,"sku":"9780735243835","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_42a4c7c3-fadf-4590-a589-ea9eadcf60c7.jpg?v=1741726760","url":"https:\/\/www.whiterainbookhouse.com\/products\/firebrand-joshua-knelman-9780735243835","provider":"WR Book House","version":"1.0","type":"link"}