{"product_id":"firms-in-the-fashion-industry-laura-rienda-9783030762575","title":"Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context","description":"\u003cp\u003eThis contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laura Rienda\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030762572\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030762575\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/06\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 169\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.44d","brand":"Laura Rienda","offers":[{"title":"Paperback","offer_id":44080203661567,"sku":"9783030762575","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0787173e-d3f8-4894-ab8c-e801e5caf154.jpg?v=1685485488","url":"https:\/\/www.whiterainbookhouse.com\/products\/firms-in-the-fashion-industry-laura-rienda-9783030762575","provider":"WR Book House","version":"1.0","type":"link"}