{"product_id":"five-pennies-cfe-lonnie-helgerson-9780985181000","title":"Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits","description":"Five Pennies is \"THE FIELD MANUAL\" for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand! Featuring Examples of 20 \"Best of Class\" Franchise Brands to learn from - and 10 \"Mega-Wreck\" stories to avoid! Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a \"Best Practices\" Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cfe Lonnie Helgerson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0985181001\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780985181000\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Helgerson Franchise Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Cfe Lonnie Helgerson","offers":[{"title":"Hardcover","offer_id":44128600752383,"sku":"9780985181000","price":30.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d889cae-e2c3-440d-814a-3b823062b385.jpg?v=1687459508","url":"https:\/\/www.whiterainbookhouse.com\/products\/five-pennies-cfe-lonnie-helgerson-9780985181000","provider":"WR Book House","version":"1.0","type":"link"}