{"product_id":"flipping-the-format-on-the-kelly-orchard-9798992345933","title":"Flipping the Format on the Fear of Failure","description":"\u003cp\u003e\u003cstrong\u003eWhat if your greatest strength was hiding behind your greatest fear?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eFlipping the Format on Fear\u003c\/em\u003e, radio veteran and licensed psychotherapist \u003cstrong\u003eKelly Orchard\u003c\/strong\u003e invites you to confront the Fear of Failure head-on-and flip it. Using her WKRP Framework-\u003cstrong\u003eWinning Mindset, Knowing Thyself, Resilience\/Responsibility\/Respect, and Positive Psychology\u003c\/strong\u003e-Kelly combines decades of hands-on radio experience with mental health expertise to create a practical and inspirational toolkit for professionals at every level.\u003c\/p\u003e\u003cp\u003eWith authentic stories from inside America's radio stations, trade articles, real-life failures, and psychological wisdom, this book empowers leaders, teams, and individuals to disrupt toxic patterns, grow through disruption, and build cultures rooted in courage. It's a guide for every manager, talent, engineer, and executive ready to redefine success, re-engage their passion, and rewrite their personal and professional narrative-no matter the size of the signal.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKelly Orchard\u003c\/strong\u003e is a licensed psychotherapist, certified mental health professional, and \u003cstrong\u003esecond-generation broadcaster\u003c\/strong\u003e. With more than 35 years in the radio industry and two decades consulting stations on FCC compliance and culture change, she is also the creator of \u003cem\u003eLicensed2BBadass\u003c\/em\u003e, a mental wellness and leadership development program for media professionals. A former on-air personality, she blends psychology, storytelling, and industry insight to mentor broadcast professionals through growth, disruption, and burnout.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMike McVay\u003c\/strong\u003e is President of McVay Media Consulting, a globally recognized strategist in content creation, program consultation, talent coaching, and digital delivery. Recently named a \u003cstrong\u003eGiant in Broadcasting, NAB's 2025 National Radio Award\u003c\/strong\u003e and inducted into the \u003cstrong\u003eRadio Hall of Fame\u003c\/strong\u003e, McVay brings decades of experience working with the most respected media brands in the world. His fingerprints are on iconic formats, legendary talent, and countless innovations that shaped the sound of radio across generations. As a partner in this book, he lends his industry insights and passion for evolving the format-not just of radio, but of leadership itself.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kelly Orchard,Mike McVay\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798992345933\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kelly Orchard\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.26d","brand":"Kelly Orchard","offers":[{"title":"Paperback","offer_id":48487460372735,"sku":"9798992345933","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_267dda73-036c-4617-b35b-066356e27cc7.jpg?v=1778060596","url":"https:\/\/www.whiterainbookhouse.com\/products\/flipping-the-format-on-the-kelly-orchard-9798992345933","provider":"WR Book House","version":"1.0","type":"link"}