{"product_id":"floramama-chlozs-roy-9781774060346","title":"Floramama: From Garden to Bouquet, Growing Flowers for Market","description":"\u003cp\u003e\u003cstrong\u003eSetting the world on flower with this beautiful, practical, and inspiring guide to small-scale floriculture\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eFloramama \u003c\/em\u003eis a practical guide for running a successful six-figure cut-flower business on 1.5 acres, combining ecological cultivation practices with entrepreneurial insights and the artistry of floral design.\u003c\/p\u003e \u003cp\u003eAuthor and farmer Chloé Roy merges Jean-Martin Fortier's biointensive market gardening principles with her experience in Quebec's ecological flower-growing movement, inspired by the \"slow flower\" philosophy. This visually stunning resource covers: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAn overview of the various classifications of flowers and their uses, covering annuals, biennials, perennials, bulb plants, and wildflowers\u003c\/li\u003e \u003cli\u003eCultivation techniques for vigorous, healthy blooms from site selection and infrastructure to soil amendments, transplanting and seed-starting methods, tools, irrigation, pest management, and harvest practices that extend vase life\u003c\/li\u003e \u003cli\u003ePlanting schedules and business and marketing strategies to help maximize productivity and financial viability, particularly in challenging climates\u003c\/li\u003e \u003cli\u003eGuidance on crafting visually stunning bouquets by creatively combining elements such as color, texture, volume, and form to create both harmony and contrast.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're an established market gardener, an aspiring flower farmer, or simply passionate about sustainable blooms, Floramama offers valuable insights to help you grow with both purpose and profit.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chloé Roy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1774060345\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774060346\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Society Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Chloé Roy","offers":[{"title":"Paperback","offer_id":47201137819903,"sku":"9781774060346","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_56521e4a-0ee1-4dc2-8f58-8ab70365f62f.jpg?v=1756788988","url":"https:\/\/www.whiterainbookhouse.com\/products\/floramama-chlozs-roy-9781774060346","provider":"WR Book House","version":"1.0","type":"link"}