{"product_id":"florida-real-estate-agent-handbook-olivia-marlowe-9798247194804","title":"Florida Real Estate Agent Handbook: A Complete 12-Month Florida Agent Roadmap with Practice Tests, Lead-Gen Strategies \u0026 Essential Business Templates","description":"Florida Real Estate Agent Handbook 2026: A 12-Month Roadmap with Practice Tests, Lead-Gen Strategies, and Ready-to-Use Templates \u003cp\u003e\u003c\/p\u003eBuild a thriving Florida real estate career with a practical 12-month roadmap that blends mindset, market realities, and repeatable systems you can use from day one. This handbook covers Florida-specific transaction flow, lead generation, listing and buyer strategies, negotiation, and business operations so you can grow without burning out. Two Florida-focused practice tests with full answer keys and explanations, plus templates, scripts, and checklists, help you sharpen your knowledge and execute consistently in the field. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat to expect inside: \u003c\/b\u003e\u003cbr\u003e- A full first-year plan: monthly focus areas and habits designed to build momentum without overwhelm.\u003cbr\u003e- Florida market and transaction realities: micro-markets, HOA\/insurance considerations, and a clear timeline from offer to closing.\u003cbr\u003e- Business setup: choosing a brokerage, branding, budgeting, and the essential tech\/tools starter kit.\u003cbr\u003e- Lead generation that works in Florida: sphere strategy, in-person outreach, social media for real people, and follow-up scripts.\u003cbr\u003e- Listings made simple: presentation flow, pricing strategy, handling seller objections, and winning the appointment.\u003cbr\u003e- Buyer strategy (Florida edition): out-of-state clients, showings, negotiation moves for hot and slow markets, and when to walk away.\u003cbr\u003e- Systems that save your sanity: weekly routines, automation ideas, and templates for emails, texts, and checklists.\u003cbr\u003e- Money management: commission cycles, income tracking\/forecasting, cash-flow planning, and building a recession-resilient business.\u003cbr\u003e- Collaboration and growth: teams, vendor partnerships, boundaries, and difficult conversations.\u003cbr\u003e- Practice Test Part I: Florida Real Estate Principles \u0026amp; Practices (50 scenario-based questions) with full answer key\/explanations.\u003cbr\u003e- Practice Test Part II: Florida Laws, Contracts \u0026amp; Compliance (50 questions) with full answer key\/detailed explanations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Olivia Marlowe\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798247194804\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Olivia Marlowe","offers":[{"title":"Paperback","offer_id":48447314329855,"sku":"9798247194804","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aaad0199-3406-4601-89e8-eadd1714fa5b.jpg?v=1777230282","url":"https:\/\/www.whiterainbookhouse.com\/products\/florida-real-estate-agent-handbook-olivia-marlowe-9798247194804","provider":"WR Book House","version":"1.0","type":"link"}