{"product_id":"fmcg-blueprint-20-the-suraj-raina-9798902312277","title":"FMCG Blueprint 2.0 - The Operator's Edition: Built for FMCG Professionals Who've Survived the Basics","description":"\u003cp\u003e\u003cstrong\u003eFMCG Blueprint 2.0 - The Operator's Edition\u003c\/strong\u003e is not a theory book.\u003c\/p\u003e\u003cp\u003eIt is a field-tested playbook written for professionals who have already survived the basics of FMCG and want to understand how the system actually works.\u003c\/p\u003e\u003cp\u003eThis book goes beyond jargon to decode the real mechanics of distribution, rotation, pricing discipline, return on investment (ROI), and trade decision-making. Drawing from years of hands-on experience across grocery and consumer categories, it breaks down how small decisions at the beat, distributor, and shelf level quietly decide business outcomes.\u003c\/p\u003e\u003cp\u003eRather than promising shortcuts or generic frameworks, FMCG Blueprint 2.0 focuses on execution realities-why some markets scale sustainably while others collapse under the weight of poor economics, misaligned incentives, and short-term thinking.\u003c\/p\u003e\u003cp\u003eInside the book, readers will learn how to: \u003c\/p\u003e\u003cp\u003e- build sustainable distribution without burning capital\u003c\/p\u003e\u003cp\u003e- manage ROI beyond spreadsheets and dashboards\u003c\/p\u003e\u003cp\u003e- handle undercutting, channel conflict, and trade pressure\u003c\/p\u003e\u003cp\u003e- improve salesmen's productivity and execution discipline\u003c\/p\u003e\u003cp\u003e- interpret Nielsen data beyond headline metrics\u003c\/p\u003e\u003cp\u003e- understand why availability alone does not guarantee growth\u003c\/p\u003e\u003cp\u003eThis is not a book to skim.\u003c\/p\u003e\u003cp\u003eIt is a book to return to when decisions matter.\u003c\/p\u003e\u003cp\u003eWritten not from a consultant's distance but from inside the system, FMCG Blueprint 2.0 serves as an operator's manual for professionals who deal with the realities of FMCG every day-and want to do it better.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Suraj Raina\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798902312277\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.34d","brand":"Suraj Raina","offers":[{"title":"Paperback","offer_id":48175958950143,"sku":"9798902312277","price":18.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_80cfef8b-e203-4ba2-b36a-be02a58481d7.jpg?v=1771336385","url":"https:\/\/www.whiterainbookhouse.com\/products\/fmcg-blueprint-20-the-suraj-raina-9798902312277","provider":"WR Book House","version":"1.0","type":"link"}