{"product_id":"focus-groups-as-qualitative-research-david-l-morgan-9780761903420","title":"Focus Groups as Qualitative Research","description":"\u003cp\u003eThe extensively revised edition of the best-selling \u003cb\u003eFocus Groups as Qualitative Research\u003c\/b\u003e continues to provide an excellent guide for researchers across the disciplines.\u003c\/p\u003e \u003cp\u003eReflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David L. Morgan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761903429\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761903420\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 88\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.86h x 5.82w x 0.55d","brand":"David L. Morgan","offers":[{"title":"Hardcover","offer_id":43986666422527,"sku":"9780761903420","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_23447cc4-241f-47a6-8e95-dc548963fa9b.jpg?v=1683284627","url":"https:\/\/www.whiterainbookhouse.com\/products\/focus-groups-as-qualitative-research-david-l-morgan-9780761903420","provider":"WR Book House","version":"1.0","type":"link"}