{"product_id":"follow-the-story-philip-l-hernandez-9781733273305","title":"Follow The Story: The Foundation of Every Great Attraction","description":"An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction's physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip L. Hernandez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1733273301\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781733273305\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Philip Hernandez\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 62\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.15d","brand":"Philip L. Hernandez","offers":[{"title":"Paperback","offer_id":44190890655999,"sku":"9781733273305","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_09d61760-0018-4c83-b8bf-c251f5269b13.jpg?v=1690872924","url":"https:\/\/www.whiterainbookhouse.com\/products\/follow-the-story-philip-l-hernandez-9781733273305","provider":"WR Book House","version":"1.0","type":"link"}