{"product_id":"food-and-beverage-management-april-merenda-9781398622678","title":"Food and Beverage Management: Operations, Opportunities and Trends in Tourism, Hospitality and Events","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eFood and Beverage Management\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e provides undergraduate students with a comprehensive overview of food and beverage operations alongside broader trends, technological innovations and sustainability goals.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eStructured into four parts, this textbook for undergraduate tourism, hospitality and events students looks at: \u003cbr\u003e-The role of food and beverage in the tourism, hospitality and events industries, and the essentials of planning and managing operations \u003cbr\u003e-A variety of food and beverage contexts including catering for global events, resorts, cruise ships and quick-service and elevated dining experiences \u003cbr\u003e-Contemporary trends in culinary tourism and the influence of social media, celebrity chefs and the Michelin Guide on the industry \u003cbr\u003e-The impact of technology and sustainability practices on the sector, and opportunities for long-term growth aligning with environmental, social and governance (ESG) principles \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eFood and Beverage Management\u003c\/i\u003e \u003c\/b\u003eincludes real-world examples from UberEats, Compass Group, Taylor Swift's Eras Tour and the rise of gastro-tourism in destinations such as Belize. With in-text learning features including learning outcomes and reflective questions, an extended Q\u0026amp;A with a leading practitioner at the end of each chapter and online resources including PowerPoint lecturer slides, this textbook will prepare students for a future career in tourism, hospitality and events.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e April Merenda\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398622672\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398622678\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/30\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"April Merenda","offers":[{"title":"Paperback","offer_id":46881044136191,"sku":"9781398622678","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f09cf94f-3e0d-4484-9a3d-42921ece15dd.jpg?v=1747970499","url":"https:\/\/www.whiterainbookhouse.com\/products\/food-and-beverage-management-april-merenda-9781398622678","provider":"WR Book House","version":"1.0","type":"link"}