{"product_id":"food-for-dissent-maria-mcgrath-9781625344229","title":"Food for Dissent: Natural Foods and the Consumer Counterculture Since the 1960s","description":"In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eFood for Dissent\u003c\/i\u003e, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century \"food revolution\" ascendance, focusing on popular natural foods touchstones--vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in \u003ci\u003eFood for Dissent\u003c\/i\u003e indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maria McGrath\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1625344228\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781625344229\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Massachusetts Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/10\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d","brand":"Maria McGrath","offers":[{"title":"Paperback","offer_id":44067866378495,"sku":"9781625344229","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_28edf642-86ff-4bc3-acb6-a918463970e4.jpg?v=1685415763","url":"https:\/\/www.whiterainbookhouse.com\/products\/food-for-dissent-maria-mcgrath-9781625344229","provider":"WR Book House","version":"1.0","type":"link"}