{"product_id":"football-brands-s-bridgewater-9781349312856","title":"Football Brands","description":"The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Bridgewater\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349312851\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349312856\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"S. Bridgewater","offers":[{"title":"Paperback","offer_id":48088008229119,"sku":"9781349312856","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_18baf97d-9d4e-4cf7-a134-b1fbfb4f92a3.jpg?v=1769102588","url":"https:\/\/www.whiterainbookhouse.com\/products\/football-brands-s-bridgewater-9781349312856","provider":"WR Book House","version":"1.0","type":"link"}