{"product_id":"football-goes-east-john-horne-9780415318983","title":"Football Goes East: Business, Culture and the People's Game in East Asia","description":"\u003cp\u003eGlobal popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.\u003c\/p\u003e\u003cp\u003eThe development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.\u003c\/p\u003e\u003cp\u003eThis broad ranging collection of essays includes: \u003c\/p\u003e\u003cp\u003e- Social change and national identity\u003cbr\u003e- Women's football and gender traditions \u003cbr\u003e- Finance and investment in football\u003cbr\u003e- The development of professional football\u003cbr\u003e- Football and the media\u003cbr\u003e- Football Fans, 'hooligans' and soccer supporter culture\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Horne,Wolfram Manzenreiter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 041531898X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415318983\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 0.65d","brand":"John Horne","offers":[{"title":"Paperback","offer_id":48086587244799,"sku":"9780415318983","price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_64ac83b9-9270-49e6-90e7-43ce11205879.jpg?v=1769095541","url":"https:\/\/www.whiterainbookhouse.com\/products\/football-goes-east-john-horne-9780415318983","provider":"WR Book House","version":"1.0","type":"link"}