{"product_id":"for-love-and-money-carolyn-butler-madden-9781922553706","title":"For Love and Money: How to profit with purpose and grow a business with love","description":"\u003cp\u003eHow does purpose help you grow a profitable business that people love?\u003c\/p\u003e\u003cp\u003eWhat exactly does it mean to be a purpose-led business?\u003c\/p\u003e\u003cp\u003eWhat higher purpose should your business serve and how do you serve it in a meaningful way?\u003c\/p\u003e\u003cp\u003ePurpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFor Love \u0026amp; Money \u003c\/em\u003eoffers clarity on the most recent evolution of organisational purpose. It equates the demand for purpose in business with social purpose. Business as a force for good. Sharing inspiration from businesses such as Intrepid Travel, Outland Denim, Patagonia, Unilever, PayPal and Future Super, this book makes a powerful connection between the two things that drive social purpose-led businesses (which are inextricably linked): \u003c\/p\u003e\u003cp\u003eLOVE. Of people, planet and humanity. It's the raw emotion behind purpose. And MONEY. Profit and commercial success.\u003c\/p\u003e\u003cp\u003eWhy are they interlinked? Because when purpose drives profit, it offers the ability to play a bigger game; to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract passionately invested employees, customers, partners, suppliers and investors; and you build trust, the currency of a valued business.\u003c\/p\u003e\u003cp\u003eWritten for leaders of medium and large organisations, but also relevant to small business leaders, this book offers the following clear outcomes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClarity on what it means today to be a business led by a higher purpose\u003c\/li\u003e\n\u003cli\u003eInsight into the powerful movement behind business as a force for good\u003c\/li\u003e\n\u003cli\u003eInspiration from successful social purpose-led businesses\u003c\/li\u003e\n\u003cli\u003eA methodology on how to define and embed meaningful purpose into your business and brand\u003c\/li\u003e\n\u003cli\u003eA clear 'how-to' approach to get you started on identifying and articulating your brand purpose\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFor Love \u0026amp; Money\u003c\/em\u003e combines inspiration, insight and practical resources to empower you to reimagine your business and the higher purpose that will drive its success through the volatility of the twenty-first century.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolyn Butler-Madden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1922553700\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781922553706\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cause Effect\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.59d","brand":"Carolyn Butler-Madden","offers":[{"title":"Paperback","offer_id":44138808639743,"sku":"9781922553706","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_85db07df-06f3-4ff9-9e2f-721f8a0c164d.jpg?v=1687901577","url":"https:\/\/www.whiterainbookhouse.com\/products\/for-love-and-money-carolyn-butler-madden-9781922553706","provider":"WR Book House","version":"1.0","type":"link"}