{"product_id":"forecasting-and-management-of-technology-alan-l-porter-9780470440902","title":"Forecasting and Management of Technology","description":"Published in 1991, the first edition of \u003ci\u003eForecasting and Management of Technology\u003c\/i\u003e was one of the leading handful of books to deal with the topic of forecasting of technology and technology management as this discipline was emerging. The new, revised edition of this book will build on this knowledge in the context of business organizations that now place a greater emphasis on technology to stay on the cutting edge of development. The scope of this edition has broadened to include management of technology content that is relevant to now to executives in organizations while updating and strengthening the technology forecasting and analysis content that the first edition is reputed for.\u003cbr\u003e \u003cbr\u003e \u003cp\u003eUpdated by the original author team, plus new author Scott Cunningham, the book takes into account what the authors see as the innovations to technology management in the last 17 years: the Internet; the greater focus on group decision-making including process management and mechanism design; and desktop software that has transformed the analytical capabilities of technology managers. Included in this book will be 5 case studies from various industries that show how technology management is applied in the real world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan L. Porter,Scott W. Cunningham,Jerry Banks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470440902\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470440902\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.40w x 1.30d","brand":"Alan L. Porter","offers":[{"title":"Hardcover","offer_id":48437899788543,"sku":"9780470440902","price":128.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_84b46960-a3b5-4ddc-883d-7e3d29d933fc.jpg?v=1777167533","url":"https:\/\/www.whiterainbookhouse.com\/products\/forecasting-and-management-of-technology-alan-l-porter-9780470440902","provider":"WR Book House","version":"1.0","type":"link"}