{"product_id":"forever-fans-vaishali-easwaran-9798270957339","title":"Forever Fans: How Japan Made Play a Way of Life","description":"\u003cp\u003eWhat if the secret to building lifelong loyalty isn't found in data, but in joy?\u003c\/p\u003e\u003cp\u003eWhen UK-based marketer Vaishali Easwaran travelled alone to Japan, she discovered a philosophy that reshaped how she saw marketing, creativity, and human connection. From the neon-lit arcades of Akihabara to the quiet storytelling of Studio Ghibli, \u003ci\u003eForever Fans\u003c\/i\u003e explores how Japan turned \u003ci\u003eplay\u003c\/i\u003e into an art form, and \u003ci\u003eemotion\u003c\/i\u003e into an economy.\u003c\/p\u003e\u003cp\u003eThrough stories of travel, culture, and design, Vaishali unpacks how Japan's approach to creativity reveals a deeper truth about business and belonging: people don't buy products, they buy meaning.\u003c\/p\u003e\u003cp\u003ePart cultural insight, part marketing reflection, \u003ci\u003eForever Fans\u003c\/i\u003e offers a new blueprint for brands and creators alike, one that values empathy over persuasion, and joy over noise.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFor marketers, storytellers, and dreamers who believe that connection is the truest kind of success.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vaishali Easwaran\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798270957339\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.27d","brand":"Vaishali Easwaran","offers":[{"title":"Paperback","offer_id":48137243066623,"sku":"9798270957339","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d873ee0d-07d1-4b02-bc44-f5cc50c53d4c.jpg?v=1770167524","url":"https:\/\/www.whiterainbookhouse.com\/products\/forever-fans-vaishali-easwaran-9798270957339","provider":"WR Book House","version":"1.0","type":"link"}