{"product_id":"fortitude-chris-matson-9798276995007","title":"Fortitude: Key Insights to a Successful Career Path in Sales","description":"\u003cp\u003e\u003cb\u003eFORTITUDE: Key Insights to a Successful Career Path in Sales\u003c\/b\u003e is a practical, experience-driven guide for anyone who wants to build a successful and rewarding career in sales. Written by \u003cb\u003eChris Matson\u003c\/b\u003e, a 40-year sales veteran and agency president, this book delivers real-world advice, proven sales techniques, and the mindset required to excel in one of the most competitive fields in business.\u003c\/p\u003e\u003cp\u003eAcross 74 concise chapters, Chris breaks down the essential skills every salesperson must master. You'll learn how to identify whether sales is the right path for you, understand the fundamentals of selling, and build strong organizational habits that keep you focused and productive. The book covers \u003cb\u003ecold calling\u003c\/b\u003e, \u003cb\u003eprospecting\u003c\/b\u003e, \u003cb\u003etime management\u003c\/b\u003e, \u003cb\u003esales forecasting\u003c\/b\u003e, \u003cb\u003estrategic planning\u003c\/b\u003e, \u003cb\u003enegotiation\u003c\/b\u003e, \u003cb\u003eCRM usage\u003c\/b\u003e, and how to navigate both customers and your own company with professionalism and confidence.\u003c\/p\u003e\u003cp\u003eWhat sets this book apart is its emphasis on \u003cb\u003efortitude\u003c\/b\u003e-the mental strength, resilience, and determination required to overcome adversity, handle rejection, and persist when others quit. Through dozens of real-life sales stories, Chris shows exactly what it takes to succeed in the field: discipline, creativity, urgency, and the ability to think strategically under pressure. Readers will see how to turn obstacles into opportunities, how to differentiate themselves from competitors, and how to leverage innovation, organization, and preparation to close deals and grow long-term business relationships.\u003c\/p\u003e\u003cp\u003eThis book is ideal for both \u003cb\u003enew salespeople\u003c\/b\u003e who want a clear roadmap and \u003cb\u003eexperienced professionals\u003c\/b\u003e who want to sharpen their skills and reignite their motivation. Each chapter is kept intentionally short-easy to read, easy to remember, and packed with insights that can be applied immediately.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReaders will learn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a strong professional foundation in sales\u003c\/li\u003e\n\u003cli\u003eDevelop effective cold-calling and prospecting strategies\u003c\/li\u003e\n\u003cli\u003eUse creativity and personalized value propositions to stand out\u003c\/li\u003e\n\u003cli\u003eImprove negotiation and objection-handling skills\u003c\/li\u003e\n\u003cli\u003eStrengthen discipline, resilience, and mental toughness\u003c\/li\u003e\n\u003cli\u003eGrow customer relationships and build long-term business\u003c\/li\u003e\n\u003cli\u003eIncrease sales performance through organization and relevance\u003c\/li\u003e\n\u003cli\u003eOvercome fear, hesitation, and the natural challenges of the profession\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eFORTITUDE\u003c\/b\u003e is more than a sales book. It's a blueprint for building confidence, developing a winning mindset, and elevating your entire career. Whether you're exploring sales as a new opportunity or looking to take your existing sales career to the next level, this book gives you the tools to perform at your highest potential.\u003c\/p\u003e\u003cp\u003ePerfect for readers searching for: \u003cb\u003esales career development\u003c\/b\u003e, \u003cb\u003ehow to succeed in sales\u003c\/b\u003e, \u003cb\u003esales motivation\u003c\/b\u003e, \u003cb\u003eprofessional selling techniques\u003c\/b\u003e, \u003cb\u003ecold calling strategies\u003c\/b\u003e, \u003cb\u003ebusiness development skills\u003c\/b\u003e, \u003cb\u003enegotiation tactics\u003c\/b\u003e, and \u003cb\u003ereal-world sales training\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eIf you're ready to strengthen your mindset, close more deals, and create a successful future in sales, \u003cb\u003eFORTITUDE\u003c\/b\u003e will show you the way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Matson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798276995007\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/08\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Chris Matson","offers":[{"title":"Paperback","offer_id":50664730591487,"sku":"9798276995007","price":23.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/fortitude-chris-matson-9798276995007","provider":"WR Book House","version":"1.0","type":"link"}