{"product_id":"foundations-of-marketing-william-m-pride-9780357129463","title":"Foundations of Marketing","description":"Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride\/Ferrell�s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William M. Pride, O. C. Ferrell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0357129466\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780357129463\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cengage Learning\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/05\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 592\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.60w x 1.70d","brand":"William M. Pride","offers":[{"title":"Paperback","offer_id":43978315890943,"sku":"9780357129463","price":233.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_843b77b7-5d48-4d8f-aabe-12a39cfce89a.jpg?v=1683240865","url":"https:\/\/www.whiterainbookhouse.com\/products\/foundations-of-marketing-william-m-pride-9780357129463","provider":"WR Book House","version":"1.0","type":"link"}