{"product_id":"founded-after-forty-glenda-shawley-9781910056462","title":"Founded After Forty: How to start a business when you haven't got time to waste","description":"\u003cp\u003e\u003ci\u003eFounded After Forty \u003c\/i\u003eby small business expert Glenda Shawley takes you step by step from discovering your 'why' and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business. \u003cbr\u003e Part 2 looks at the mechanics of starting up: legal considerations, identifying the target market, choosing the right route to market, developing the brand, making a profit, and mapping the customer journey. \u003cbr\u003e Part 3 gets you started with marketing, staffing, managing the business and the launch and beyond. \u003cbr\u003e The guidance in the book is supplemented with examples from existing business owners who didn't always get it right first time. Each chapter finished with topics to think about as well as key actions that need to be taken. \u003cbr\u003e There is an accompanying downloadable workbook which builds on the key activities in the book to help you create your own unique business plan.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Glenda Shawley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1910056464\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781910056462\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.53d","brand":"Glenda Shawley","offers":[{"title":"Paperback","offer_id":48153861882111,"sku":"9781910056462","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f2f6c492-6500-4bd7-a088-206b91d72bde.jpg?v=1770786330","url":"https:\/\/www.whiterainbookhouse.com\/products\/founded-after-forty-glenda-shawley-9781910056462","provider":"WR Book House","version":"1.0","type":"link"}