{"product_id":"freemium-dave-boyce-9781503640399","title":"Freemium: How Zoom, Hubspot, Atlassian, and Other Top Companies Use Product-Led Growth ... for Low-Cost Customer Acquisition and","description":"\u003cp\u003eCompanies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multi-billion-dollar companies using the 3-step \"Freemium\" product strategy: 1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream.\u003c\/p\u003e \u003cp\u003eOver the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as \"Product-Led Growth,\" which Harvard Business School Lecturer Frank Cespedes calls, \"probably the fastest-growing go-to-market model for businesses globally.\"\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFreemium\u003c\/i\u003e is the authoritative guide to Product-Led Growth, written by Silicon Valley entrepreneur and Harvard MBA, Dave Boyce, who also developed the first MBA-level course on the topic. \u003ci\u003eFreemium\u003c\/i\u003e explains how to develop a product that can sell itself, how to ward off competitors, and how to move seamlessly upmarket, selling to larger and larger customers. It details how the product itself can be used for customer onboarding, customer service, and retention, so you don't have to hire costly talent to do these jobs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFreemium\u003c\/i\u003e also details how non-software companies and enterprise-sales-led companies are leveraging product-led growth tactics within more traditional go-to-market motions.\u003c\/p\u003e \u003cp\u003eTo understand and compete in nearly every tech-related industry today requires an understanding of the principles of Product-Led Growth. \u003ci\u003eFreemium\u003c\/i\u003e is the authoritative guide to a low-cost go-to-market strategy, proven to build huge companies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Boyce\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1503640396\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781503640399\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford Business Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Dave Boyce","offers":[{"title":"Hardcover","offer_id":46311285424383,"sku":"9781503640399","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_665e3311-aa93-4d03-bcc4-7b4c8138c9ae.jpg?v=1730889072","url":"https:\/\/www.whiterainbookhouse.com\/products\/freemium-dave-boyce-9781503640399","provider":"WR Book House","version":"1.0","type":"link"}