{"product_id":"friction-fatigue-paul-dyer-9781544520773","title":"Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands","description":"\u003cp\u003eGoogle and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNow, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising's overreach. Marketing today-and tomorrow-will be on their terms. As a brand marketer, are you ready to deliver?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMarketing expert \u003cstrong\u003ePaul Dyer\u003c\/strong\u003e has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you'll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Dyer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544520778\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544520773\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.57d","brand":"Paul Dyer","offers":[{"title":"Paperback","offer_id":43987048071423,"sku":"9781544520773","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_62f3d03a-908d-4ed6-a5b3-00c053fb4397.jpg?v=1683286703","url":"https:\/\/www.whiterainbookhouse.com\/products\/friction-fatigue-paul-dyer-9781544520773","provider":"WR Book House","version":"1.0","type":"link"}