{"product_id":"friction-free-sales-and-marketing-matt-fox-9781484937518","title":"Friction Free Sales and Marketing: Three Types Of Psychological Resistance - Which Stop Your Customers From Buying?","description":"\u003cp\u003eYour customer feels resistant. It's a natural response whenever you attempt to influence someone.\u003c\/p\u003e \u003cp\u003eThere are 3 types of psychological resistance: Resistance to your sales process, to your offer, and to change itself. The people you influence will experience at least one of these, if not all.\u003c\/p\u003e \u003cp\u003eWhen you understand resistance, and the psychology of persuasion, closing the sale becomes effortless. You \u003ci\u003eremove the psychological barriers\u003c\/i\u003e and buying is the obvious next step.\u003c\/p\u003e \u003cp\u003eTraditional sales techniques don't address your customer's resistance. They'll teach you fancy closing techniques and ways to boost benefits, but the resistance is still there.\u003c\/p\u003e \u003cp\u003eWhat you want is a \u003ci\u003esales strategy\u003c\/i\u003e (or marketing strategy) that keeps your customer moving forward. Without friction.\u003c\/p\u003e \u003cp\u003eThat's what \u003cb\u003eFriction Free Sales and Marketing\u003c\/b\u003e gives you. It draws from research on the psychology of resistance and shows you how to make your sales process (or any form of persuasive communication) friction free. \u003c\/p\u003e \u003cp\u003eYou'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat's going on inside your customer's mind and what stops them in the sales process.\u003c\/li\u003e \u003cli\u003eHow to address the three types of resistance so you won't have to push to get your customer moving.\u003c\/li\u003e \u003cli\u003eHow and when your sales process creates resistance and how to fix it.\u003c\/li\u003e \u003cli\u003eHow to lower refund rates. (Buyer's remorse comes from resistance left after the sale.)\u003c\/li\u003e \u003cli\u003eHow to sell more without adding any additional benefits or costs.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe psychological principles in \u003cb\u003eFriction Free Sales and Marketing\u003c\/b\u003e will improve your persuasive writing and copywriting, marketing, selling to groups, selling face-to-face, selling to big companies, and negotiation skills. Reducing resistance amplifies all your persuasion skills.\u003c\/p\u003e \u003cp\u003eThe psychology of resistance is universal. You'll increase your conversion rates with less effort and at a lower cost. It's persuasion without pushing or hype.\u003c\/p\u003e \u003cp\u003eGet \u003cb\u003eFriction Free Sales and Marketing\u003c\/b\u003e and discover the 18 strategies that reduce resistance. You'll find dozens of examples and worksheets to help you understand and fully implement each strategy today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Fox\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1484937511\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781484937518\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.27d","brand":"Matt Fox","offers":[{"title":"Paperback","offer_id":44756724744447,"sku":"9781484937518","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a0f308ac-dcea-42ef-b0d7-298b8eb044c2.jpg?v=1706593696","url":"https:\/\/www.whiterainbookhouse.com\/products\/friction-free-sales-and-marketing-matt-fox-9781484937518","provider":"WR Book House","version":"1.0","type":"link"}