{"product_id":"friction-michael-d-jr-roberts-9798186682561","title":"Friction: The Hidden Force Behind Our Choices","description":"\u003cp\u003eWhy do good intentions so often fail while bad habits seem effortless? Why do some systems succeed with less effort while others struggle despite working harder?\u003c\/p\u003e\u003cp\u003eThe answer is \u003cb\u003efriction\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFriction\u003c\/i\u003e, Michael D. Roberts Jr. explores one of the most overlooked forces shaping human behavior. Every decision, every habit, every organization, and every relationship contains hidden resistance. Sometimes friction protects us. Other times, it quietly pushes us toward poor decisions without us ever noticing.\u003c\/p\u003e\u003cp\u003eThrough engaging stories, practical mental models, and examples drawn from business, psychology, technology, health, and everyday life, this book reveals how friction influences nearly everything we do-and how intentionally designing it can dramatically improve the quality of our choices.\u003c\/p\u003e\u003cp\u003eInside you'll discover: \u003c\/p\u003e\u003cp\u003e- Why motivation is often less important than environment.\u003cbr\u003e- How invisible resistance shapes habits and behavior.\u003cbr\u003e- The difference between helpful and harmful friction.\u003cbr\u003e- Practical frameworks for designing better decisions.\u003cbr\u003e- Why successful people and organizations engineer systems instead of relying on willpower.\u003cbr\u003e- How small changes in friction can produce extraordinary long-term results.\u003c\/p\u003e\u003cp\u003eWhether you're improving your personal life, leading a team, building a business, or simply trying to make better decisions, \u003ci\u003eFriction\u003c\/i\u003e offers a timeless way to understand the invisible forces guiding human behavior.\u003c\/p\u003e\u003cp\u003eOnce you learn to see friction, you'll never look at decisions the same way again.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael D. Jr. Roberts\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798186682561\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Michael D. Jr. Roberts","offers":[{"title":"Paperback","offer_id":49174260777215,"sku":"9798186682561","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/friction-michael-d-jr-roberts-9798186682561","provider":"WR Book House","version":"1.0","type":"link"}