{"product_id":"from-art-to-marketing-marta-massi-9783030170073","title":"From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture","description":"\u003cp\u003eTaking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, \u003ci\u003eFrom Arts to Marketing\u003c\/i\u003e is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marta Massi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030170071\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030170073\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 151\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.44d","brand":"Marta Massi","offers":[{"title":"Hardcover","offer_id":44131811918079,"sku":"9783030170073","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_283877f7-60da-4957-b4ac-42b7aa5295cc.jpg?v=1687476539","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-art-to-marketing-marta-massi-9783030170073","provider":"WR Book House","version":"1.0","type":"link"}