{"product_id":"from-assets-to-profits-bruce-berman-9780470225387","title":"From Assets to Profits: Competing for IP Value and Return","description":"Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, \u003ci\u003eFrom Assets to Profits: Competing for IP Value and Return\u003c\/i\u003e provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, \u003ci\u003eFrom Assets to Profits\u003c\/i\u003e reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Berman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470225386\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470225387\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.30d","brand":"Bruce Berman","offers":[{"title":"Paperback","offer_id":44119726817535,"sku":"9780470225387","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8cf9bf49-3fdb-42be-ba8e-f46eee7f8c55.jpg?v=1687410644","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-assets-to-profits-bruce-berman-9780470225387","provider":"WR Book House","version":"1.0","type":"link"}