{"product_id":"from-awareness-to-commitment-in-myleea-d-hill-9781498533317","title":"From Awareness to Commitment in Public Health Campaigns: The Awareness Myth","description":"Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. \u003ci\u003eFrom Awareness to Commitment in Public Health Campaigns: The Awareness Myth\u003c\/i\u003e discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Myleea D. Hill,Marceline Thompson-Hayes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1498533310\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781498533317\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Myleea D. Hill","offers":[{"title":"Paperback","offer_id":48485461393663,"sku":"9781498533317","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8636395b-201f-40ea-8f73-86d721169a35.jpg?v=1778049663","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-awareness-to-commitment-in-myleea-d-hill-9781498533317","provider":"WR Book House","version":"1.0","type":"link"}