{"product_id":"from-backroom-to-boardroom-debbie-qaqish-9781950863686","title":"From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations","description":"\u003ci\u003eFrom Backroom to Boardroom\u003c\/i\u003e is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. \u003cp\u003e\u003c\/p\u003eThe journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Debbie Qaqish\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1950863689\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781950863686\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forbes Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/25\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 5.98w x 1.18d","brand":"Debbie Qaqish","offers":[{"title":"Hardcover","offer_id":48799038669055,"sku":"9781950863686","price":29.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/from-backroom-to-boardroom-debbie-qaqish-9781950863686","provider":"WR Book House","version":"1.0","type":"link"}