{"product_id":"from-chinese-brand-culture-to-w-zhiyan-9781137276346","title":"From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History","description":"From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. Zhiyan, J. Borgerson, J. Schroeder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137276347\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137276346\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 219\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.60w x 0.90d","brand":"W. Zhiyan","offers":[{"title":"Hardcover","offer_id":44063742755071,"sku":"9781137276346","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_81a47381-163e-4fe8-8734-ce81f75adeb6.jpg?v=1685391381","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-chinese-brand-culture-to-w-zhiyan-9781137276346","provider":"WR Book House","version":"1.0","type":"link"}