{"product_id":"from-commodity-to-brand-nagessh-pannaswami-9789363387256","title":"From Commodity To Brand","description":"Every great brand begins with the courage to think differently Most commodity businesses stay invisible for life - not because they lack quality, but because they lack branding. This book reveals the truth most agencies won't tell you: it's not your product that's holding you back, it's your mindset. Learn how to escape price wars, win customer loyalty, and build a brand that makes the trade chase you. Nagessh Pannaswami once worked with the biggest agencies-until he realized they were never bult to serve the real builders of india owner-exanaged businesses. Today, as the founder of Curry Nation, he's helping commodity brands break free from mediocrity and become morikat icons. This book is his mission-to help your business become unforgetable.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nagessh Pannaswami\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9363387259\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789363387256\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gullybaba Publishing House Pvt Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.29d","brand":"Nagessh Pannaswami","offers":[{"title":"Paperback","offer_id":50665704063231,"sku":"9789363387256","price":13.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/from-commodity-to-brand-nagessh-pannaswami-9789363387256","provider":"WR Book House","version":"1.0","type":"link"}