{"product_id":"from-data-to-decision-marco-vriens-9781516598113","title":"From Data to Decision: A Handbook for the Modern Business Analyst","description":"\u003cp\u003e\u003cem\u003eFrom Data to Decision: A Handbook for the Modern Business Analyst \u003c\/em\u003eprovides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe opening chapter outlines the rise of analytics as a dedicated discipline, its role in business decision-making, and various types of analyses. Additional chapters introduce readers to data strategy, a framework for and process for analytics, and how to apply insights for maximum impact within companies and organizations. Students examine analysis methods including linear regression, logistic regression, conjoint analysis, decision trees, multi-dimensional scaling, factor analysis, and cluster analysis.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe second edition features three new chapters-the analytics plan, reading numbers, and conjoint analysis-and includes significant revisions throughout the text, as well as revised language to streamline key concepts and make the book more approachable for readers.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eFrom Data to Decision \u003c\/em\u003eis an ideal textbook for courses in business and analytics, and suitable for both undergraduate and graduate studies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marco Vriens, Chad Vidden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1516598113\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781516598113\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.60d","brand":"Marco Vriens","offers":[{"title":"Paperback","offer_id":44130427863295,"sku":"9781516598113","price":128.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dab6fe62-e619-4791-8806-988a157f48dc.jpg?v=1687469309","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-data-to-decision-marco-vriens-9781516598113","provider":"WR Book House","version":"1.0","type":"link"}