{"product_id":"from-followers-to-leaders-naushad-forbes-9780415251761","title":"From Followers to Leaders: Managing Technology and Innovation","description":"\u003cp\u003eThe last years have seen a profusion of books and articles on managing technology, focused almost exclusively on leading edge firms in leading edge countries. This book argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches that prescribe one best practice. Individual chapters cover: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e* the role of innovation on the shop-floor\u003cbr\u003e* the importance of mixing process and product innovation\u003cbr\u003e* the challenges involved in building an innovation culture\u003cbr\u003e* the special role of R\u0026amp;D and design.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThese topics instruct a deeper understanding of strategy in follower-firms, simultaneously providing insight for public policy in building local technological capacity. Forbes and Wield argue that there are many 'leading edges' which appear in the most unlikely places. Their book contains major case studies from many different firms in twelve countries over five continents, in industry segments as diverse as pharmaceuticals, software, garments, beer and steel. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis informative book for students, researchers and professionals in the fields of business, management and information technology shows that successful experiences can arise anywhere in the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naushad Forbes,David Wield\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415251761\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415251761\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 7.42w x 0.52d","brand":"Naushad Forbes","offers":[{"title":"Paperback","offer_id":48443454161151,"sku":"9780415251761","price":87.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5d96ff79-96e9-4856-ac15-24a0ba3c4978.jpg?v=1777205637","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-followers-to-leaders-naushad-forbes-9780415251761","provider":"WR Book House","version":"1.0","type":"link"}