{"product_id":"from-futurecasting-to-product-innovation-guerric-de-ternay-9798328384933","title":"From Futurecasting to Product Innovation: How to Find Tomorrow's Most Promising Markets and Create Products That People Want (Two Books in One)","description":"FIND A PROMISING MARKET AND DESIGN YOUR VALUE PROPOSITION\u003cp\u003eWhen you want to start a new business or launch a product, there are two big questions that you need to answer: (1) Which market opportunity should you go after? and (2) What unique value proposition should you offer?\u003c\/p\u003e\u003cp\u003eThe order of the questions matter.\u003c\/p\u003e\u003cp\u003eYou want to pick a market that's just starting to boom. It gets your business to ride that wave and grow with it!\u003c\/p\u003e\u003cp\u003eAfter that, you need to design the right value proposition. This is your secret weapon that makes people choose your product over anyone else's.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFrom Futurecasting to Product Innovation\u003c\/i\u003e teaches you how to spot the next big thing and then how to make something that everyone will want.\u003c\/p\u003e\u003cp\u003eThis book is a two-in-one deal: \u003c\/p\u003e\u003cp\u003e- Book 1. \u003cb\u003e\u003ci\u003eThe Opportunity Lenses\u003c\/i\u003e\u003c\/b\u003e shows you how to look ahead and find the next big hit before others do.\u003c\/p\u003e\u003cp\u003e- Book 2. \u003cb\u003e\u003ci\u003eThe Value Mix\u003c\/i\u003e\u003c\/b\u003e helps you think about what people really need and how to make something that gets them excited about.\u003c\/p\u003eWHAT'S INSIDE THESE INNOVATION BOOKS\u003cp\u003eIn this book bundle, you will discover: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e✓ How to identify emerging trends using foresight techniques\u003cbr\u003e✓ 19 questions to uncover new market opportunities\u003cbr\u003e✓ How to evaluate potential opportunities to choose the most attractive one\u003cbr\u003e✓ A framework for designing value propositions that deeply resonate with your target audience\u003cbr\u003e✓ How to articulate your product's unique value in a way that engages your audience, sparking their interest and desire\u003cp\u003eAll of this is backed by real-world examples and reflective questions to guide your strategic thinking.\u003c\/p\u003eGET THE TOOLS TO GROW YOUR BUSINESS\u003cp\u003eWhether you're growing your business or starting something new, this book shows you how to make things that people really want.\u003c\/p\u003e\u003cp\u003eGet \u003ci\u003eFrom Futurecasting to Product Innovation \u003c\/i\u003eto anticipate the future and turn your big ideas into reality.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guerric de Ternay\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798328384933\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.58d","brand":"Guerric de Ternay","offers":[{"title":"Paperback","offer_id":48588130451711,"sku":"9798328384933","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/from-futurecasting-to-product-innovation-guerric-de-ternay-9798328384933","provider":"WR Book House","version":"1.0","type":"link"}