{"product_id":"from-lascaux-to-brooklyn-paul-rand-9780300230925","title":"From Lascaux to Brooklyn","description":"\u003cb\u003e\"An instructive trip through the mind of one of America's great designers.\"--\u003ci\u003eCommunication Arts \u003c\/i\u003e(1996)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Hailed upon its publication as \"discriminating, erudite, and eclectic,\" \u003ci\u003eFrom Lascaux to Brooklyn\u003c\/i\u003e is available to readers once again. First published in 1996, the year of Paul Rand's death, the volume embarks on a wonderful journey from the time before graphic design to the author's own studio work and beyond. An excellent companion to Rand's \u003ci\u003eDesign, Form, and Chaos\u003c\/i\u003e, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a Cézanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Rand\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0300230923\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780300230925\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Yale University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.20h x 7.70w x 0.80d","brand":"Paul Rand","offers":[{"title":"Hardcover","offer_id":48437887566079,"sku":"9780300230925","price":53.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f4c57ae6-7bbb-4900-aff5-b19eef922428.jpg?v=1777167447","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-lascaux-to-brooklyn-paul-rand-9780300230925","provider":"WR Book House","version":"1.0","type":"link"}