{"product_id":"from-like-to-love-keith-alper-9781544511177","title":"From Like to Love: Inspiring Emotional Commitment from Employees and Customers","description":"\u003cp\u003eMost companies know that winning customers is key. But many don't realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them.\u003c\/p\u003e\u003cp\u003eAs CEO of CPG Agency (A Nitrous Effect agency), which specializes in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates. In \u003cem\u003eFrom Like to Love\u003c\/em\u003e, he draws on real-life examples to present his proven process for turning any organization from appreciated to adored, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eKeeping a finger on the \"pulse\" of satisfaction\u003c\/li\u003e \u003cli\u003eCreating an engaged workforce \u003c\/li\u003e \u003cli\u003eBuilding open communication and trust\u003c\/li\u003e \u003cli\u003eCreating a competitive advantage with love\u003c\/li\u003e \u003cli\u003eAnd more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe smallest shift can make a huge difference, making team members happier, more able to create value, and likely to be retained longer, impacting your bottom line.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Keith Alper\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544511175\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544511177\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/16\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Keith Alper","offers":[{"title":"Hardcover","offer_id":43938383429887,"sku":"9781544511177","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_17a7574d-1785-4a83-8614-a2c2a9d27a64.jpg?v=1681435369","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-like-to-love-keith-alper-9781544511177","provider":"WR Book House","version":"1.0","type":"link"}