{"product_id":"from-mad-men-to-modern-michelle-stansbury-9781966168065","title":"From Mad Men to Modern Marketing: How Marketing Leaders Can Dramatically Improve Results","description":"Audiences loved watching the compelling world of advertising depicted in \u003ci\u003eMad Men\u003c\/i\u003e, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in today's results-oriented marketing landscape? \u003cp\u003e\u003c\/p\u003eSuccess lies in learning from the foundation of storytelling we saw in \u003ci\u003eMad Men\u003c\/i\u003e and combining it with modern tools and know-how. \u003ci\u003eFrom Mad Men To Modern Marketing\u003c\/i\u003e teaches today's marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michelle Stansbury\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1966168063\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781966168065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Indie Books International\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.24d","brand":"Michelle Stansbury","offers":[{"title":"Paperback","offer_id":50593356022015,"sku":"9781966168065","price":20.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/from-mad-men-to-modern-michelle-stansbury-9781966168065","provider":"WR Book House","version":"1.0","type":"link"}