{"product_id":"from-mud-to-market-adam-johnson-9798244398953","title":"From Mud to Market: Tips and observations on selling Pottery. For those just starting out or those wanting a boost","description":"From Mud to Market: A Potter's Guide to Selling Your Work with Confidence\u003cp\u003e\u003cb\u003eTurn your pottery passion into sustainable sales without losing yourself in the process\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAre you a potter wondering how to sell your work at craft fairs? Struggling with pricing, presentation, or finding the confidence to talk about what you make? You're not alone.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom Mud to Market\u003c\/b\u003e is the honest, practical guide every potter needs when moving from studio to sales. Whether you're preparing for your first craft fair or looking to revitalise your existing market presence, this book shares real-world strategies that actually work.\u003c\/p\u003eInside You'll Discover: \u003cp\u003e\u003cb\u003eMarket Day Mastery: \u003c\/b\u003e Set up a stall that attracts customers, create displays that sell, and manage your energy throughout the day (yes, snacks matter!)\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePricing That Works: \u003c\/b\u003e Price sustainably without undervaluing your craft. Build a product hierarchy from pocket-money pieces to statement work. Learn what sells and when to adapt.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProfessional Presentation: \u003c\/b\u003e Master signage, packaging, and photography. Discover why tablecloths matter more than you think, and how to use scent to create an inviting atmosphere.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSales Without Stress: \u003c\/b\u003e Talk confidently about your work without feeling pushy. Handle tricky customers and slow days with grace. Read the room and adapt to any market.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGrowing Your Business: \u003c\/b\u003e Apply successfully to craft fairs, use social media strategically, balance online and in-person sales, and build real momentum beyond single market days.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Honest Stuff: \u003c\/b\u003e Deal with comparison and imposter syndrome. Separate making for joy from making for income. Keep going when things feel stuck. Learn why saying no is sometimes your best business decision.\u003c\/p\u003eWhat Makes This Different: \u003cp\u003eWritten by Adam Johnson known as @AdamCeramic, a working potter who learned through trial, error, and countless market days. This isn't untested theory. It's practical wisdom earned the hard way, from pricing mistakes and empty markets to sold-out stalls and unexpected wins.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom Mud to Market\u003c\/b\u003e covers what no one tells you: handling the loneliness of solo practice, what to do when you can't afford materials, dealing with family who don't get it, and why passionate makers burn out.\u003c\/p\u003e\u003cp\u003eYou'll learn why hero pieces matter (even if they never sell), what to do when you sell out halfway through, and why making clay at your stall can save a quiet day. This book respects both your creative vision and your need to make a living.\u003c\/p\u003e\u003cp\u003eNo magic formulas. No overnight success. Just real advice from someone who's stood behind the table in rain, snow, wind, baking heat, and the real heartbreaker: the show that no one came to.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour pottery matters. This book will help you share it with the world, one market at a time.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Johnson,Adam Ceramic\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798244398953\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Adam Johnson","offers":[{"title":"Paperback","offer_id":48154335150335,"sku":"9798244398953","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b768a95f-43eb-4a0d-bf6b-e9c07713828e.jpg?v=1770789467","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-mud-to-market-adam-johnson-9798244398953","provider":"WR Book House","version":"1.0","type":"link"}