{"product_id":"from-story-to-action-sally-j-perkins-9781962956802","title":"From Story to Action: Transform Your Storytelling to Win Support and Ignite Change","description":"\u003cstrong\u003eYou and your organization have so much to offer - if only you knew how to inspire and persuade the right people to support your cause.\u003c\/strong\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNo matter how much impactful data you've provided, or how many times you've told your story, your audiences just don't seem inspired by your message. What's going wrong?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe key is telling the right kind of story in the most compelling way, using neuroscience-backed techniques that engage all decision-making facets of your audiences' brains.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThat may sound complicated, but it's not! In \u003cem\u003eFrom Story to Action\u003c\/em\u003e, Dr. Sally Perkins has distilled the science into simple-to-use frameworks you can use to start telling impactful stories right away.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cp\u003e- Select the right \u003cstrong\u003eStory Type\u003c\/strong\u003e for your audience\u003c\/p\u003e\u003cp\u003e- Use a \u003cstrong\u003eStory Loop\u003c\/strong\u003e structure that captivates and drives action\u003c\/p\u003e\u003cp\u003e- Develop Tr\u003cstrong\u003eee Tales \u003c\/strong\u003ewith intimate appeal\u003c\/p\u003e\u003cp\u003e- Develop \u003cstrong\u003eForest Stories\u003c\/strong\u003e with big-picture, data-driven impact\u003c\/p\u003e\u003cp\u003e- And so much more!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf your noble cause is brimming with amazing tales of transformation - or stories to spark more of it - this book will make the job of telling them so much easier.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sally J. Perkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1962956806\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781962956802\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Niche Pressworks\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Sally J. Perkins","offers":[{"title":"Hardcover","offer_id":47305805529343,"sku":"9781962956802","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d875ff7b-62e7-4aed-acf4-277a36ba8a7b.jpg?v=1758831820","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-story-to-action-sally-j-perkins-9781962956802","provider":"WR Book House","version":"1.0","type":"link"}