{"product_id":"from-the-mouses-house-to-michael-crawford-9781544541839","title":"From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia","description":"\u003cp\u003eHe negotiated the deal of a lifetime: the first Disney theme park in mainland China. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eFrom the Mouse's House to the Penthouse\u003c\/em\u003e, \u003cstrong\u003eMichael Crawford\u003c\/strong\u003e reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCrawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCrawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives. \u003cem\u003eFrom the Mouse's House to the Penthouse \u003c\/em\u003efeatures his techniques for getting all parties involved to strike the right balance. Compromise doesn't mean losing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Crawford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 154454183X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544541839\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/02\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.49d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 10\/01\/2023","brand":"Michael Crawford","offers":[{"title":"Paperback","offer_id":44131647029503,"sku":"9781544541839","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_67abe81d-876e-430f-97ac-fcbb3ffe379c.jpg?v=1687475600","url":"https:\/\/www.whiterainbookhouse.com\/products\/from-the-mouses-house-to-michael-crawford-9781544541839","provider":"WR Book House","version":"1.0","type":"link"}