{"product_id":"from-zero-to-hyper-personalisation-tiago-j-c-sousa-9798241168641","title":"From Zero to Hyper-Personalisation: Marketing, CRM, and Automation with Artificial Intelligence in the Age of MarTech","description":"\u003cp\u003e\u003cb\u003eFrom Zero to Hyper-Personalisation\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing, CRM and Automation Strategies with Artificial Intelligence in the MarTech Era\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn a world where technology reshapes marketing at every moment, how can lasting customer relationships be built? How can communication be personalised at scale while delivering exceptional results? The answer lies in the strategic combination of CRM, marketing automation and artificial intelligence.\u003c\/p\u003e\u003cp\u003eThis practical and comprehensive guide takes the reader on a journey through the digital transformation of marketing, revealing the power of MarTech to attract, convert and retain customers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eMaster CRM\u003c\/b\u003e: Organise and centralise customer data to achieve a 360-degree view, enabling personalised and effective communication at every stage of the buying journey.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eAutomate Marketing\u003c\/b\u003e: Optimise processes, personalise communication at scale and reach the right audience, at the right time, with the right message.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eLeverage Artificial Intelligence\u003c\/b\u003e: Use advanced algorithms to predict customer behaviour, recommend the best actions in real time and create hyper-personalised experiences.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eMeasure and Optimise Results\u003c\/b\u003e: Track campaign performance, assess return on investment and make strategic decisions based on solid data.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom attraction to loyalty, from segmentation to hyper-personalisation, this book offers a complete roadmap for marketing success in the digital era.\u003c\/p\u003e\u003cp\u003eIdeal for marketing professionals looking to refine strategies and achieve superior results, business owners and managers aiming to accelerate growth through marketing technology, and students or marketing enthusiasts preparing for the challenges of the digital age.\u003c\/p\u003e\u003cp\u003eThis book reflects the knowledge accumulated over several years by the author and the Liminal team, reinforced by testimonials from multiple clients.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAt Liminal, we found a Partner with Vision, Know-How and Creativity in a truly comprehensive way. They supported us with remarkable delivery, energy and commitment in defining a MarTech strategy aligned with our national and international growth objectives.\u003c\/i\u003e\u003cbr\u003e\u003cb\u003ePaulo Gonçalves, Chief Marketing Officer, GoContact\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWith Liminal, we clearly defined a marketing and sales strategy for ACCEPT, based on the best marketing technologies, continuously adjusting processes and strategies as market feedback emerged.\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eGonçalo Martins, Partner \u0026amp; System Analyst, Sinmetro\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLiminal played a decisive role in the implementation of CRM and Automation. CCB was able to optimise the management of marketing campaigns to communicate its cultural activity, enabling personalisation according to the response and profile of each audience.\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eMadalena Reis, Director of Development and Communication, CCB\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy This Book Is Different\u003c\/b\u003e\u003cbr\u003eThis book goes beyond theory, offering a practical approach with real examples and case studies that demonstrate how to apply the concepts in everyday scenarios. It also covers the latest MarTech trends and innovations, ensuring that readers stay ahead in the competitive world of marketing technology.\u003c\/p\u003e\u003cp\u003eSecure your opportunity to transform your marketing strategies today.\u003cbr\u003e\u003ci\u003e\"From Zero to Hyper-Personalisation: Marketing, CRM and Automation Strategies with Artificial Intelligence in the MarTech Era\"\u003c\/i\u003e will take your business to the next level.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tiago J. C. Sousa\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798241168641\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Tiago J. C. Sousa","offers":[{"title":"Paperback","offer_id":49171257524479,"sku":"9798241168641","price":17.69,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/from-zero-to-hyper-personalisation-tiago-j-c-sousa-9798241168641","provider":"WR Book House","version":"1.0","type":"link"}