{"product_id":"fundamentals-of-business-marketing-education-j-david-lichtenthal-9780789001320","title":"Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers","description":"Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. David Lichtenthal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789001322\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789001320\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.32h x 6.08w x 0.82d","brand":"J. David Lichtenthal","offers":[{"title":"Paperback","offer_id":48807870726399,"sku":"9780789001320","price":72.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/fundamentals-of-business-marketing-education-j-david-lichtenthal-9780789001320","provider":"WR Book House","version":"1.0","type":"link"}